Creating a New Listing

1. Photograph your bottle

Take a clear, well-lit photograph of your bottle. Make sure the label is fully visible and in focus. This photo will be used to present your bottle to potential buyers, and to extract information when the bottle is not yet in our database.

Tips for great photos:

• Use natural light when possible
• Include the full bottle and label in frame
• Ensure text on the label is readable
• A clean, neutral background works best

You can upload between one and nine photographs. Are you offering additional materials alongside the bottle — original packaging, a booklet? Photograph those too, so buyers can inspect everything in the listing images.

Find more tips for photographing your bottle in this guide.

2. Let the photos fill in the form

Click Sell whisky in the top menu and upload your photos. We read them — the four most different of them, if you uploaded more — and pre-fill the listing details from what we find on the label. Every photo you upload becomes a listing image, whether it was read or not.

This usually takes 10 to 30 seconds. If the photos turn out to be unreadable, nothing is lost: you land on the same details step with the fields empty, and the shortcuts below still apply.

3. Check the details, or fill them in yourself

Read through what has been filled in and correct anything that is off — you can edit every field. Three shortcuts are there if the fields are still empty, or if something is missing:

• Already in our catalog? — start typing a brand or bottle name and pick a match. It fills in the brand, series, bottle title and whisky type from a bottling we already know.
• Check available info — next to the barcode field. Most bottles carry one; tick No barcode for the few that do not.
• Type it in yourself — always available, and no slower than correcting a wrong guess.

Not sure what the difference is between a bottler and a distillery, or what ABV means? Hover over the [?] icon next to any field to learn what each characteristic signifies.

4. Describe your bottle’s condition

Help buyers understand exactly what they’re purchasing by specifying your scope of delivery. Are you selling the bottle only, or also the original packaging and any additional items?

After selecting your scope of delivery, indicate the condition of the bottle and any additional materials. The form explains what each grade in the condition scale represents, making it easy to identify the right one for your items.

Be honest and thorough. Transparency builds trust and leads to successful sales.

5. Add optional details

Details such as bottling year or stated age are not always known, so these fields are optional. Anything the photos or the catalog supplied is worth a second look.

It is completely normal to leave some fields empty. Everything is optional, but the more information provided, the more useful your listing is to fellow collectors.

6. Write your product description

Optionally, share what makes this bottle special. Consider including:

• Why you’re selling it
• How you acquired it
• Storage conditions (e.g., temperature-controlled cellar)
• Any unique characteristics or history
• Possible tasting notes

Keep it genuine and informative. Buyers appreciate authentic insight from fellow collectors — but writing a description is entirely optional.

7. Set your price

Your photos are already uploaded. What is left is the price.

Then choose how you’d like to sell:

• Fixed Price Only: set a specific price. Buyers can only offer a bid at this price.
• Accept Bids Only: allow collectors to submit offers. You can set a reserve price (the minimum you’ll accept) and review all bids before accepting.
• Combined: list a fixed asking price while also accepting bids below that amount. This gives you flexibility while attracting different types of buyers.

If you have verified your identity, every listing you create offers Buyer Protection: buyers can choose to pay through WannaWhisky, with the payment held until the bottle arrives. For you, that means the buyer has paid before you ship, and a buyer who is protected is more willing to go ahead. Below the price, the form shows what you would receive if they do, after our commission.

8. Review and publish

Take a final moment to review your complete listing:

• Are all details accurate?
• Is your pricing competitive?
• Does your description tell the full story?
• Are your photos clear and professional?

When you’re satisfied, click Create Listing. Your bottle will immediately appear in the marketplace for collectors to discover.